Overview
Smart Kiosk is a quick-service restaurant that moved ordering onto a touchscreen with the SmartServe self-ordering kiosk we built for them. A kiosk is only as good as what's on screen, so SystemLoom also designed the brand and graphics that make the menu look appetising and easy to order from.
The challenge
On a self-ordering kiosk, the graphics do the job a person at the counter used to do: catch attention, explain the options and suggest a little extra. The restaurant needed visuals that:
- Read instantly on a large touchscreen, from a step back.
- Make the food look good and the categories easy to tell apart.
- Highlight offers without cluttering the screen.
- Stay consistent as the menu and promotions change.
What we designed
Brand identity
We defined how the brand looks everywhere: logo use, a warm colour palette and clear typography that stays legible on screens of every size.
Menu graphics
Each menu category — burgers, fries, drinks, desserts, kids' meals and more — has its own visual style and icon, so customers can find what they want at a glance.
Promotional banners
We designed a set of banners for the kiosk's rotating promotions area. Because the kiosk's admin panel lets staff upload and switch banners, the restaurant can run a new offer the same day.
Meal-deal visuals
When a customer adds a main item, the kiosk asks "Make it a deal?" We designed the visuals for that moment so the offer looks tempting, not pushy.
A simple brand guide
A short guide sets out colours, fonts, spacing and do's and don'ts, so anyone creating a new banner or menu item keeps it on-brand.
How it fits together
| Asset | Where it's used |
|---|---|
| Brand identity | Kiosk welcome screen, in-store signage, online |
| Menu graphics | Category sidebar and item cards on the kiosk |
| Promo banners | Rotating offers at the top of the kiosk menu |
| Meal-deal visuals | The "Make it a deal?" upsell prompt |
| Brand guide | Future menus, offers and campaigns |
Why choose SystemLoom
We design graphics for the screen they'll live on. Because we also built the kiosk, every visual was designed for the exact layout, size and ordering flow customers use.
The results
- A consistent brand identity: logo use, colour palette and typography
- Menu graphics for every category, designed to read clearly on a large touchscreen
- A set of promotional banners that staff can rotate on the kiosk from the admin panel
- Eye-catching meal-deal visuals that support the kiosk's upsell prompt
- A simple brand guide so future menus and promotions stay on-brand