Overview
CV Mastermind is a UK CV writing and career consultancy that helps graduates, NHS staff, tech workers and senior executives get more interviews. SystemLoom designed and built their whole website — structure, written content, design and development — with one goal: to look as polished as the biggest UK CV companies and to turn visitors into enquiries.
The challenge
The UK CV writing market is crowded and led by large, established brands. A newer business needed a website that:
- Earns trust immediately, before a visitor clicks away to a competitor.
- Explains a technical problem in plain terms — ATS, the automated systems many employers use to filter out CVs before a person ever reads them.
- Makes the next step easy. People buying a CV service are often anxious and comparing several providers; a site that is unclear, slow or awkward on a phone loses them.
What we built
A homepage built to win trust
One long page tells the whole story in order: the problem, the services, a before-and-after CV comparison, how the process works, pricing, the guarantee, testimonials, the industries covered, the founder's story, a sample CV, FAQs and a final call to action. A visitor gets every answer they need without leaving the page.
Several low-effort ways to get in touch
Visitors can drag and drop their CV for a free ATS check, book a free consultation, request a sample CV, use the contact form, or tap a WhatsApp button that stays on screen on every page. Different people prefer different ways of reaching out, so each option is a single step.
Pages built to be found on Google
Dedicated pages for services, pricing and ATS-friendly CVs sit alongside six in-depth blog guides — ATS explained, common CV mistakes, LinkedIn, graduate, executive and NHS CVs. Every page has its own search title and description, structured data and UK English targeting, so the site attracts people who are actively searching for help.
A premium look that works on any device
A dark navy and royal-blue design, smooth animations, counters that tick up and a mobile menu built for phones give the brand a look that stands alongside established competitors — across 10 services and 9 industry sectors.
How a visitor moves through the site
| Step | What happens |
|---|---|
| 1. Find | A job seeker arrives from Google or a blog guide |
| 2. Understand | The homepage explains why CVs get rejected by automated filters, with a before-and-after example |
| 3. Compare | They browse services and pricing, the guarantee and FAQs |
| 4. Act | They upload their CV for a free ATS check, book a consultation, message on WhatsApp or use the contact form |
| 5. Service | Consultation call → professional rewrite → ATS optimisation → delivery with unlimited revisions |
What's next
The site is built to grow with the business: online payments, booking-calendar integration, analytics and a reviews widget are planned as next steps.
Why choose SystemLoom
We don't just make websites look good — we plan the structure, write the content and build every page around what makes visitors take the next step, with SEO built in from the start.
The results
- 7 main pages plus 6 in-depth blog guides — all written, designed and built
- An 18-section homepage covering 10 services and 9 industry sectors
- 5 low-effort ways to get in touch: free CV check, consultation booking, WhatsApp, contact form and sample CV request
- Every page with its own search title and description, set up for UK English and UK searches
- A premium design that works on any device, from phones to large desktops
“SystemLoom built our whole website from scratch: structure, content, design and SEO. It looks as professional as the big UK CV companies, and clients can now reach us in a few clicks, from a free CV check to WhatsApp. Great communication throughout.”