GEO — generative engine optimisation — is the practice of making your content easy for AI answer engines such as ChatGPT, Perplexity and Google's AI Overviews to find, trust and quote. It builds on SEO rather than replacing it.
What stays the same
- Fast, crawlable pages with clean URLs
- A sitemap submitted to search engines
- Unique titles and descriptions on every page
- Genuinely useful content
What GEO adds
- Submit to Bing too. ChatGPT's search relies heavily on Bing's index, so register with Bing Webmaster Tools, not just Google Search Console.
- Answer first. Put the direct answer in the first one or two sentences of each section, then add detail.
- Be fact-dense. Lists, tables and specific numbers are easier for AI to quote than long prose.
- Show who wrote it. Named authors, bios and visible dates are trust signals.
- Use structured data. Organization, Article and FAQ schema from schema.org help machines understand the page.
- Publish an llms.txt file. A plain-text map of your key pages, following the llms.txt proposal, makes your site easier for AI tools to read — ours is here.
How long does it take?
Expect several weeks between publishing and appearing in AI answers. Check indexing periodically with a site:yourdomain.com search on both Bing and Google.
Want help with this?
We build SEO and GEO into every website from day one — clean structure, structured data and content written to be quoted. See our web development and digital marketing services, or how we did it for CV Mastermind's website.
Want this built for your business?
Start a project