Overview
Health Assistant offers a patient-first personal health record app — the Personal Health Record Vault we designed and developed for them. A new kind of app needs a simple way to explain itself, so SystemLoom produced an explainer video that shows patients what the app does and why their records stay private.
The challenge
The app solves a real problem — medical history scattered across paper reports and different hospitals — but some of its ideas are new to most people, such as sharing one folder with a doctor using a one-time code. The video needed to:
- Explain the idea in seconds, before viewers scroll away.
- Make privacy feel simple and reassuring, not technical.
- Work everywhere — on the website, in app stores and on social media, often with the sound off.
What we did
A story in three steps
We structured the video around the patient's journey: upload a report, see it organised into the right folder automatically, and share just that folder with a doctor for a limited time. Each step is one short, clear scene.
Real app footage with motion graphics
We combined screen recordings of the app with simple motion graphics — folders filling up, a code appearing, access expiring — so viewers see both what it looks like and how it works.
Captions and voice-over
A calm voice-over explains each step, and captions carry the full message for anyone watching without sound.
Cut-downs for social
Alongside the full explainer, we edited short vertical versions focused on single features, ready for social media.
How it was made
| Step | What happens |
|---|---|
| 1. Script | We wrote a short script around the upload → organise → share journey |
| 2. Capture | We recorded app screens for each step |
| 3. Edit | We cut the story together with motion graphics, music and voice-over |
| 4. Caption | We added captions so the video works with the sound off |
| 5. Adapt | We exported the full version plus short vertical cut-downs for social |
Why choose SystemLoom
Because we designed and built the app, we knew exactly which moments mattered and how each screen works — so the video explains the product accurately, in plain language.
The results
- A short, clear explainer that shows the app's core journey from upload to sharing
- App screen recordings combined with motion graphics to explain privacy simply
- Burned-in captions, so the video works with the sound off
- Short vertical cut-downs for social media, alongside the full version
- A calm, trustworthy tone suited to sensitive health information